The venture capital industry is becoming more competitive. To succeed, new managers need to stand out and attract the best founders and investors. Many VCs are using thought leadership content to gain an advantage. By sharing valuable insights, firms can establish themselves as experts in their field. But what types of thought leadership content will be effective in 2023 and beyond? Let's explore some emerging formats that are gaining attention.

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The Rise of Venture Podcasts

Podcasting is growing in popularity in various industries. Venture capitalists are now getting involved. Audio formats, such as podcasts, are becoming more popular for investment commentary and advice for founders. Well-known figures in the industry, like Jason Calacanis and Chamath Palihapitiya, have started their own shows, such as All-In.

Top firms like a16z, Accel, and Y Combinator now have their own audio series. Why? Podcasts help create a sense of closeness and demonstrate expertise. For new managers, creating niche podcasts can be a cost-effective way to build their brand if they are widely distributed. As commuting times increase again, audio content will attract venture capitalists.

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The Video Revolution

Are VCs ready for their closeup?

Video is now very important for creator brands. Short and long videos help them reach more people and gain recognition.

Funds like First Round and Founders Fund use video to have a bigger impact. Video shows conviction and builds trust. In 2023, funds without video strategies will be seen as outdated.

Good quality videos are important, but being genuine is even more crucial. Video lets people see beyond the usual PR statements.

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The Guest Column Comeback

Guest columns in financial trade publications used to be popular, but they became less common in the age of social media.

However, contributing articles to well-known publications is becoming popular again. Venture capitalists can establish themselves as experts by publishing columns in TechCrunch, Fortune, or the Wall Street Journal. This is because being associated with respected brands builds trust.

Founders also prefer learning from reports rather than exaggerated tweets and posts. In 2023, true thought leadership and valuable insights will distinguish successful venture capitalists from the rest.

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The Takeaway for Emerging Managers

In a busy VC market, having a genuine content strategy is now essential. Newcomers can gain an advantage by focusing on audio, video, and guest columns. Standing out with valuable thought leadership is a necessity today, not just a bonus. Remember, if you have something to say, say it!