Most corporate venture capital (CVC) firms boast just a solitary webpage on their parent’s website, full of corporate jargon and poor aesthetics. Such an online presence is unlikely to fill would-be portfolio founders with confidence or generate much quality inbound deal flow. 

But not all CVCs were created equal.

Despite the counterproductive role that corporate communications often plays - some CVCs are doing content and doing it well.

Here are four worth checking out. 

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Google Ventures

As you might expect, the tech behemoth’s venture arm realizes the importance of content - even with its household brand name. 

Its podcast, Theory and Practice, is four seasons strong and features guest interviews that run the gamut from surgical robots and brain-machine interfaces to protein folding and gene editing, demonstrating the firm’s knowledge and appetite for deep tech.

In addition, GV publishes a handful of articles each month and boasts over 500,000 followers on Twitter.

To boot, GV’s website is absolutely beautiful.

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Salesforce Ventures

The enterprise software giant frequently publishes articles as well as portfolio company spotlights. In addition, the firm’s Cloud 100 list - featuring the world’s best private cloud companies and produced in partnership with Forbes and Bessemer Venture Partners, drives a ton of traffic, legitimacy, and brand awareness to the CVC firm.

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SAP.iO

SAP’s venture arm takes an omni-channel approach to content, publishing reports, articles, podcasts, portfolio company spotlights, as well as a comprehensive list of news snippets. 

Its extensive list of reports cover topics such as diverse as sustainability, agribusiness, and the future of work, while the firm boasts not one but four podcasts - SAP.iO Live, Purpose Network Live, Work Matters, and HelloGrow. 

Like Salesforce, it realizes the value of lists that are widely shared by those featured, and also maintains an impressive startup directory (below) - an example of using useful resources to drive inbound traffic. 

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Telstra Ventures

The VC arm of Australia’s largest telco has published a ton of articles, podcast episodes, and reports. 

It also produces its show, The Path, which helps entrepreneurs along their startup journey and covers topics such as the trust economy, humanoid robots, and training the next generation of talent. 

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But perhaps the best examples of doing content well come from VC-land proper. Before you go, check out 10 VCs absolutely crushing content.