Lightshift VC

Lightshift is a European venture capital firm investing in blockchain & web3 technology and applications.

Lightshift engaged SonicBoom to develop its content strategy.

We developed a content strategy that included:
·  content objectives
·  target audience and ICPs (ideal customer profiles)
·  content audit
·  competitor and peer analysis
·  content gaps & opportunities
·  keyword & SEO strategy
·  prioritized content recommendations
·  content promotion & distribution plan
·  content governance plan